The 7 P’s of APW
Aug. 31, 2020
Here at APW, we might call 2020 the year our world water web was stretched from shore to shore. We have extended our programming to support the virtual needs of our learning community while expanding our marketing outreach. When we catch a glimpse of something relevant while surfing the web, we weave our creative minds around how we can relate the nugget of content to our own programming and outreach initiatives.
These past two weeks on our social media channels, we promoted the 2020 Wyland Foundation National Mayor’s Challenge for Water Conservation, a fun and educational annual challenge for cities across the nation to encourage water conservation practices in our community.
Our city sponsors are proud that because of our passion for water conservation, we promote these water conservation events. Whether it’s a simple conversation with our personal social network or a full-fledged promotional campaign on our social media network, we are becoming masters of persuasion! Take, for instance, this video produced by Lorie Cavalli de Ascarza, one of our passionate coordinators from Coconino County, essentially proving that here at APW, we practice what we preach. Then we have our ace, Pearl, our social media warrior, keeping it fresh and cool! So, good people, take the Water Pledge www.mywaterpledge.com before time runs out and we can ensure our water doesn’t!