The 2017 WRRC Annual Conference, Irrigated Agriculture in Arizona: A Fresh Perspective, will be held on March 28 at the University of Arizona Student Union. Arizona is facing the challenge of water demands outstripping supplies. Do we have enough water to sustain agricultural demands as our population grows, the Colorado River water supply-demand gap increases, and depletion threatens our groundwater aquifers? What are the specific challenges faced by irrigated agriculture in Arizona, and what advances have been made in agricultural technologies to address these challenges? Join us as we discuss and debate our options, including water conservation, changing crop mixes, and alternative water sources. Outside-of-the-box collaborative thinking is essential to pave the way for Arizonans to move into our future water reality.